The main cultural products seller in France, La Fnac, redesigned its online identity in the year 2008.
The objective was to trigger a closer business-to-consumer relationship, securing customer loyalty with personal tools such as MyFnac. The product was presented in a clearer fashion, with added information and editorial content – the traditional strength of La Fnac. An “artist page” was introduced to push related products. Other novelties included a cross-selling section.
Credits & Infos
Agency: The Blast Machine
Consulting and project management: Joëlle Bitton
Graphic design: Séverin Boonne
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