‘Superficiel Measures’ is a practice at the crossroads of art, design and technology, led by Joëlle Bitton. This portfolio presents works and case studies that embrace the nuances of technology in the fields of digital art, interaction design and human-computer interaction research. Constantly experimenting, Joëlle aims to bring about the emotional and disruptive aspects of innovation. Her inspiration comes from the ways society and technology transform each other. The practice currently operates in Paris, London and Boston.
Joëlle Bitton co-founded in Vienna the experimental collective Superficiel.org in 2000, in support of works that explore the ideas of surface, screen, and body movement as interfaces. She further researched the mediation of technologies in society at world-class institutions such as MIT Media Lab Europe in the Human Connectedness group and at Culture Lab, Newcastle University. She’s currently enrolled as a Doctor of Design candidate at Harvard Graduate School of Design, conducting a research about interactive fabrication.
She also leads an international career as an interaction designer and consultant for cultural institutions (Le Louvre, Grand Palais…) and for businesses (Harry Winston, Alain Ducasse…). Her other fields of expertise include teaching, conducting participatory workshops, curating events and managing projects. She co-organises Dorkbot Paris.
She first trained as a historian of technology, with a geopolitical twist, before fully embracing the digital art world with a joined degree from Ecole Nationale des Beaux-Arts de Paris and Telecom Paris.
‘Superficiel Measures’ brings all of these experiences together.